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The Middle East Spring Roadshow
24.3.2011

Le Royal Hotels & Resorts - Beirut a Member of the Leading Hotels of the World

For the second year in a row, Le Royal Hotels & Resorts - Beirut hosted the Middle East Spring Roadshow, a program launched by the Leading Hotels of the World (LHW). Le Royal Hotels & Resorts - Beirut has been a member of this prestigious organization for many years and strives to ensure that it exceeds the strict prerequisites for joining this elite club of world hotels.

After touring different cities in the Middle East, including Riyadh, Jeddah, Dubai, Abu Dhabi, Doha and Kuwait, the Roadshow concluded in Beirut on March 24. Beirut was chosen as an imperative destination on the Roadshow's itinerary due to its potential in tourism, as underlined by the country's Investment Development Authority in Lebanon (IDAL). To illustrate, the revenues from medical tourism alone in Lebanon are expected to be around 1.2 billion dollars over the course of the year.

Many luxury hotels participated in the Roadshow, such as the Grand Hotel of Milan, Hotel Plaza Athenee New York, and the Capri Palace Hotel among others. Representatives from these stunning properties all converged in Beirut to promote their hotels and convene with VIP local travel agencies, Tour operators and corporate companies. Important members of the press and media were also there to cover the event.

Primarily, the participants came together just before the high season and summer under one roof at Le Royal Hotels & Resorts - Beirut to raise awareness and reinforce the brand's spectacular image in order to foster excellent relations among each other. An outstanding Lebanese dinner to celebrate this show of force was prepared at Le Royal Hotels & Resorts - Beirut's Lebanese restaurant Diwan Shahrayar, complete with live entertainment and belly dancing. Beyond networking and promotion, the world's luxury hotels also learned what Lebanon has to offer in this respect.
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